Price: $49.99 Amazon price.
Product Description
Vintage military-inspired styling with chronograph
functionality. INDIGLO Night-Light with Night-Mode. Chronograph measures
to 1/20th second. Date feature. Genuine leather strap. Mineral glass
crystal. Water-resistant to 100 meters.
Timex Group B.V. is one of the
best-known American watch companies. Timex's U.S. headquarters are
located in Middlebury Connecticut and it has substantial operations in
China, the Philippines and India and full scale sales companies in
Canada, the UK, France and Mexico.
The company began in 1854 as
Waterbury Clock in Connecticut's Naugatuck Valley, known during the
nineteenth century as the "Switzerland of America." Sister company
Waterbury Watch manufactured the first inexpensive mechanical pocket
watch in 1880. During World War I, Waterbury began making wristwatches,
which had only just become popular, and in 1933 it made history by
creating the first Mickey Mouse clock under license from Walt Disney,
with Mickey's hands pointing the time.
During World War II,
Waterbury renamed itself U.S. Time Company. In 1950 the company
introduced a wristwatch called the Timex. Over the next three decades,
Timex was sold through a series of advertisements which emphasized its
durability by putting the watch through "torture tests," such as falling
over the Grand Coulee Dam or being strapped to the propeller of an
outboard motor, with the slogan "It takes a licking and keeps on
ticking." With the help of former Olympic broadcaster, spokesman John
Cameron Swayze, sales took off. The company later became Timex
Corporation, then Timex Group and, to date, has sold over one billion
watches.
The company has remained very competitive and the Timex
brand continues its dominance through present day. Its primary market
remains the United States and Canada, although the Timex brand is sold
worldwide due to its ability to capitalize on its strong brand image and
reputation for quality.
One of the most successful and important
features available on many Timex watches is the Indiglo backlight
system. Indiglo is a brand name of Indiglo Corporation, solely owned by
Timex for licensing purposes. Timex electroluminescent lamps, branded
Indiglo, were introduced in 1992 in the Ironman watch line. They were an
immediate success. The Indiglo lamp uniformly lights the surface of the
Timex’s watch dials in a manner that makes the dial read very easily in
many different light settings. In some newer watches the Indiglo
backlight only lights up the numbers, rather than the entire LCD
display, which is achieved by means of a specialized film that inverts
the LCD transmissivity.
Today, Timex Group products are
manufactured in the Far East and in Switzerland often based on
technology that continues to be developed in the United States and in
Germany. With a large and varied line of watches, Timex has the style
for everyone. From the locker room to the board room, there is a great
Timex style time-piece for you.
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